Over the years, I’ve led the art direction and design for Xcel Wetsuits’ website, driving its evolution from a dated, custom-coded platform to a modern, user-centric e-commerce experience. In close collaboration with cross-functional teams—including the Chief Marketing Officer, E-commerce Director, and Web Developer—we’ve implemented UI/UX best practices to create intuitive navigation, engaging landing pages, and practical tools like wetsuit guides and sizing charts. By prioritizing both brand storytelling and seamless digital experiences, I’ve helped position the site as a key driver for customer engagement and sales. This experience has sharpened my ability to think strategically, lead design innovations, and work collaboratively to create a cohesive and effective digital presence.

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xcelwetsuits.com