For the Xcel Wetsuits Spring/Summer '24 campaign, I served as the Art Director, Producer, and Stylist, overseeing the creative vision and execution of the photoshoot and video production in Hawaii. This shoot featured renowned surfer Zeke Lau, Cally Cohen, and the DeSoto Family—a powerful representation of the brand’s Hawaiian roots and connection to the surf community. Collaborating with talented photographer Brian Bielmann and videographer Matt Heirakuji, we captured a dynamic collection of lifestyle and product imagery that aligns with Xcel’s brand ethos, highlighting both the performance of the wetsuits and the personal stories of the talent involved.

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Role: Art Director, Producer, Stylist 

Videogrpaher: Matt Heirakuji

Photographer: Brian Bielmann

Talent: Zeke Lau, Sally Cohen, Pua DeSoto, Micah DeSoto, Kala DeSoto, Hoku DeSoto,

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